Sales Leads vs. Marketing Leads in E-mail Campaigns
Ready to get wonky? Good.
It sounds like a 101-level discussion at first, but this article from iMedia Connection actually does a good job summarizing the distinction between the types of email lists marketers can buy, and should buy.
Email is still a spectacularly cost-effective marketing and brand building medium, but it's all in the list - the leads - you buy.
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