“Everybody has the sense that their business is going to change, but most people don’t know how,” said Jaime Cohen-Szulc, chief marketing officer of Levi’s brand and senior vice president at Levi Strauss & Co., San Francisco. “Important trends that are driving change include faster product lifecycles and challenging macro-economics, as well as the increasingly complex marketing mix."

Duh.

Faster product lifecycles and challenging macro-economics have been ever thus. Here's hoping we get something more than this from ad:tech.