Leveraging Your Intellectual Property Through The API
It sounds technical - and it is - but it's also the foundation of a point that I've made earlier: companies need to leverage ALL their intellectual property for financial benefit.
This excellent article by Abbey Klaasen outlines how companies can combine information streams from different sources, resulting in a high-value-add mash-up that is inexpensive to create and very alluring to customers. It's something to think about when the topic of "redesigning the web site" comes up.
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