Consider Vanity URL Shortening
Those might seem like 4 words you would never have seen strung together, but in fact they formone of the more important things companies can do today to reinforce their brand online.
This highly useful story comes - remarkably - from iMediaConnect, and describes how to go about starting your own URL shortening service to help reinforce your brand instead of "bit.ly" or "tinyurl" or any of the others.
Definitely worth a bookmark.
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