50% CTR Claimed by Reebok for Mobile Video Campaign
A huge clickthrough rate is nothing new when it comes to emerging interactive technology; the first banners garnered insanely high rates at first...before we saw the cliff...
Anyway, this article in Mobile Marketer points to the right way to do video via MMS: SEGMENT SEGMENT SEGMENT! Brands with a tightly defined audience can push relevant content and get the attention they crave.
(It does seem strange to be reminded that Reebok is a subsidiary of Adidas, tho...)
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