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Gap finds right fit with mobile

We in the US must get there sooner. Where's "there?" The pervasive, intelligent integration of mobile platforms for commerce.

Gap is working on a new program now to engage consumers with the launch of a new line of jeans. There are coupons, tie-ins with all the usual social media players, etc., etc.

It's early days yet, but we in the US will get there. We need to.







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