Gap finds right fit with mobile
We in the US must get there sooner. Where's "there?" The pervasive, intelligent integration of mobile platforms for commerce.
Gap is working on a new program now to engage consumers with the launch of a new line of jeans. There are coupons, tie-ins with all the usual social media players, etc., etc.
It's early days yet, but we in the US will get there. We need to.