Traditional Thinking Is Out
Disclosure: I was around - very much there - during the first dot-com implosion. I remember my cohorts using phrases like, "They (clients) just don't GET IT" and other nonsense.
That said, I do honestly think that the combination of today's interactive technologies and the back-to-Earth economy brings an excellent opportunity to, truly, "Think Different."
This article deals entirely with retailers and licensing, but it's worth the read. If a retailer can change, why can't you?
Retail Where The Customers Are Aug 17, 2010
Mobile Banking Uptick Aug 11, 2010
Making Facebook's "Like" Feature Work For You Jun 16, 2010
When You Think "Mobile" Think Beyond The Phone Jun 08, 2010
Every Company Needs To Be A Media Company Jun 03, 2010
Sales Leads vs. Marketing Leads in E-mail Campaigns May 27, 2010
Link-Backs - Old-School SEO Boosters May 10, 2010
Ebert Makes Twitter Work May 06, 2010
Will ad:tech Produce Anything Novel? Apr 21, 2010
App.itize.us: A Curated Selection Of Design-Minded Apps Mar 01, 2010
Graffiti Markup Language Week Feb 21, 2010
Mobile Marketing Drives The New Decade Jan 04, 2010
Best Digital Branding Campaigns of 2009 (?) Dec 08, 2009
Leveraging Your Intellectual Property Through The API Dec 01, 2009
Consider Vanity URL Shortening Nov 13, 2009
50% CTR Claimed by Reebok for Mobile Video Campaign Nov 09, 2009
It's a phone! It's a browser! It's a wallet? Nov 05, 2009
Why Creatives Need To Embrace Techies Oct 19, 2009
Looking at Life as One Big Subscription Oct 13, 2009
Gap finds right fit with mobile Oct 05, 2009
When The Artist Critiques The Critic Sep 11, 2009
Digital Nomadism – A Curriculum Aug 31, 2009
"...right from their Handsets!" Aug 14, 2009
All About...ME! Jul 29, 2009
Mobile Banking Uptick Aug 11, 2010
Making Facebook's "Like" Feature Work For You Jun 16, 2010
When You Think "Mobile" Think Beyond The Phone Jun 08, 2010
Every Company Needs To Be A Media Company Jun 03, 2010
Sales Leads vs. Marketing Leads in E-mail Campaigns May 27, 2010
Link-Backs - Old-School SEO Boosters May 10, 2010
Ebert Makes Twitter Work May 06, 2010
Will ad:tech Produce Anything Novel? Apr 21, 2010
App.itize.us: A Curated Selection Of Design-Minded Apps Mar 01, 2010
Graffiti Markup Language Week Feb 21, 2010
Mobile Marketing Drives The New Decade Jan 04, 2010
Best Digital Branding Campaigns of 2009 (?) Dec 08, 2009
Leveraging Your Intellectual Property Through The API Dec 01, 2009
Consider Vanity URL Shortening Nov 13, 2009
50% CTR Claimed by Reebok for Mobile Video Campaign Nov 09, 2009
It's a phone! It's a browser! It's a wallet? Nov 05, 2009
Why Creatives Need To Embrace Techies Oct 19, 2009
Looking at Life as One Big Subscription Oct 13, 2009
Gap finds right fit with mobile Oct 05, 2009
When The Artist Critiques The Critic Sep 11, 2009
Digital Nomadism – A Curriculum Aug 31, 2009
"...right from their Handsets!" Aug 14, 2009
All About...ME! Jul 29, 2009
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