While working as a web consultant for SISU Marcom, I built site based on existing brand assets using CSS, incorporated entire site into CMS allowing client to change all copy and images (as well as navigation images). Incorporated shopping cart software into site, carrying branding all the way through the shopping experience as well as customizing administrator interfaces to make it easy for non-technical client staff to alter almost any part of the site. After site was completed, incorporated Google Analytics and set up weekly traffic analysis program, which enabled us to pinpoint where user traffic patterns could be improved and to make appropriate content and navigation adjustments. Also developed HTML e-mail program for product and brand communications.