Cultural Exception
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Licensing consultation - US-based specialty product manufacturer

While still in its development phase, a US-based company sought assistance developing and executing a licensing plan for its proprietary line of fashion accessory products. After determining the proper scale of the business, contacts were made with licensing representatives from the top football (soccer) teams in the UK (2 teams) and France (1 team), and these contacts passed onto the client.

Services
  • Development of a short-term licensing strategy
  • Creating the messaging and some supporting documentation
  • Working through existing contacts to find the right point of entry
  • Opening up the relationship