Cultural Exception
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Marketing Study for Major Japanese Character Company

Completed a detailed marketing study to address the challenges and opportunities for a successful Japanese character company's potential entrance into the United States. The content created with as little text as possible; both stock and custom imagery were utilized to communicate "the big idea" as quickly as possible.

Services
  • Marketplace assessment in retail and online environments
  • Mapping of requirements for major online initiative
  • Initial budget & financial pro-forma development
  • Creation of complex PowerPoint presentation, including all graphic and content development
  • Delivery of presentation to Japanese management