Web, e-commerce & mobile marketing consultation & development; SEO / Interactive content development & optimization; Media consultation for small businesses & non-profits; Facilitating strategic partnerships between US companies and relevant foreign companies

Over 19 years of broad-based experience in marketing & communications management, turn-around / start-up, and non-profit consulting. Currently participating in blogs for Digital Nomads, tweeting as TonyCultEx and capturing longer thoughts on posterous.com. Recent articles include one for AdAge Online. For more, please contact me.

Take a step back an examine what your desired audience is doing when they are interacting with your brand. The answer may push you to less of a "carnival" approach to interactive, and more of a stripped-down, flexible, mobile-friendly approach.

Developing and deploying content is one of the most valuable, cost-effective ways a business can communicate its value. However, it's also one of the hardest things to do. Contact me to discuss web content done properly.

Zappo's isn't the only shoe retailer that has had great success in interactive marketing: introducing Steve Madden!

Known to all NYers and others of funky/discerning taste, Steve Madden' move to build the Facebook "Like" feature into its mobile commerce-enabled site increased the site’s traffic by 30 percent in just 24 hours. This article in Mobile Marketer does a good job explaining how it works.

Facebook's "Like" feature is proving to be a very strong viral tool. Will the traffic boost actually convert to sales?