culturalexception - marketing, product development, sourcing, strategic partnerships across international borders

Marketing/Strategic Services:

Web, e-commerce & mobile marketing consultation & development; SEO / Interactive content development & optimization; Media consultation for small businesses & non-profits; Facilitating strategic partnerships between US companies and relevant foreign companies

Overview:

Over 19 years of broad-based experience in marketing & communications management, turn-around / start-up, and non-profit consulting. Currently participating in blogs for Digital Nomads and SISU Marcom, tweeting as TonyCultEx and capturing longer thoughts on posterous.com. For more, please contact me.


	Today's Most Pressing Issue: Making today's exciting, rapidly evolving interactive technologies work better for your company or organization. The key: understanding what your organization is all about - your brand - and focusing on that in your interactive communications. Hint: it's never about one product or service, even if you only offer one product.
	Be Current: It's easy but easily overlooked, especially for small companies & non-profits - be current. Update your site content, add some of the latest online tools, start an e-mail newsletter, then measure the results, adjust and repeat. It's surprisingly easy and inexpensive.


	01 Mar 10 \| 8:34 am App.itize.us: A Curated Selection Of Design-Minded Apps From the very excellent PSFK newsletter comes App.itize.us, an intentionally small selection of apps, handpicked to showcase talented-but-underrepresented developers building interesting apps. In the world of apps, I do believe we need more curating. Who will step in and do a "best of" for sports, music and the like?

QR Codes on a Tokyo Building


	Recent & Ongoing Projects - Q2 - Q3 2009 E-commerce site consulting, development w/e-mail marketing consultation for new consumer product Web development / detailed web traffic analysis for major US food/lifestyle brand E-mail blasts for national food brand, not-for-profit organization Strategic interactive marketing report for the acquisition of 2 major consumer brands Outline, spec for smartphone app SEO / traffic analytics project for ecommerce site Portfolio of selected projects Tunes, dubplates & remixes


	Graffiti Markup Language Week Feb 21, 2010 Mobile Marketing Drives The New Decade Jan 04, 2010 Best Digital Branding Campaigns of 2009 (?) Dec 08, 2009 Leveraging Your Intellectual Property Through The API Dec 01, 2009 Consider Vanity URL Shortening Nov 13, 2009 50% CTR Claimed by Reebok for Mobile Video Campaign Nov 09, 2009 It's a phone! It's a browser! It's a wallet? Nov 05, 2009 Why Creatives Need To Embrace Techies Oct 19, 2009 Looking at Life as One Big Subscription Oct 13, 2009 Gap finds right fit with mobile Oct 05, 2009 When The Artist Critiques The Critic Sep 11, 2009 Digital Nomadism – A Curriculum Aug 31, 2009 "...right from their Handsets!" Aug 14, 2009 All About...ME! Jul 29, 2009 Transforming iPhones Into Remote Controls Jul 22, 2009 Yes, Even Sears Can Look Into The Future Jul 10, 2009 Internet Arithmetic Jun 29, 2009 Guardian.co.uk Crowdsources News Analysis Jun 20, 2009 Twitter, the Iranian Election & Your Brand Jun 16, 2009 The Basics of Web Analytics - Start Here Jun 10, 2009


	The Breakup - Advertiser & Consumer Feb 12, 2010 The Gesture Cube - Don't Touch It! Feb 07, 2010 Superb Multitouch Interface Demo Jan 21, 2010 Obey vs. Urban Industry Store Dec 01, 2009 Fun With Magnets Nov 24, 2009 Print News Post-Party Nov 18, 2009 Kasabian Football Hero - Seeing Is Believing Nov 13, 2009 More 3-D Building Projections Nov 08, 2009 Bike Race Thru Brazilian Slum Nov 01, 2009 Chairman Ting - Bicycle wall art Oct 28, 2009 If a House Was Dreaming... Facade Projection Oct 23, 2009 NYC Street Advertising Takeover Oct 17, 2009 The Piano-Stairs Theory Oct 12, 2009 Eddie Izzard- Death Star Canteen Oct 05, 2009 DAN! DAN! DAN! DAN! DAN! Alan Partridge... Sep 19, 2009 Legendary Milk - Still Doing The Rounds Sep 15, 2009 Amanda Palmer Sings Radiohead Sep 09, 2009 Milton Friedman on Greed Aug 31, 2009 Now All You Need Is To Get To Paris... Aug 26, 2009 Phone Sex Voice for Smoked Sausage?? Aug 17, 2009